When was the last time you sent a Christmas Card?
The tradition of sending Christmas cards has been waning. In today’s digital era, it has become more convenient to send e-cards, yet even this practice has seen a decrease in popularity. Sometimes, these e-cards merely serve as basic notifications of Christmas opening hours, lacking the excitement factor. Consequently, they are frequently deleted without being opened.
So just when was the most recent occasion you were gifted a personalised printed card from a business? Printed Christmas cards hold a much higher likelihood of capturing attention, fostering appreciation, and establishing a positive brand connection. Given the inundation of promotional emails and digital advertising, presenting individuals with a printed holiday card from your company is a brilliant strategy to re-engage them on a more intimate level during special times of the year.
These cards don’t need to be coated with huge logos, sales messages, and offers. They are an exciting gift for your customers, thanking them for their support of your brand or business throughout the year and should reflect your brand personality.
It could be an excellent opportunity for you to build and develop more personal relationships with your customers or clients. It also offers a distinct advantage when they compare you to other brands in the industry. If you have never sent holiday cards to your customers, below are some reasons to send your printed cards this year.
1. Increases customer loyalty
This small act of kindness can have a significant impact on customer loyalty. It is a great way to show your customers that you care and appreciate their support and trust in making your business a success. It is the right time to use the valuable words “Thank You” to make them feel special.
2. Increases brand awareness
Sending a Christmas card presents an excellent opportunity for your brand to shine in a joyful, warm, and captivating manner, allowing you to establish a more personal connection with your customers. It’s not just a simple card; it’s a chance to convey the human side of your business and strengthen the bond you share with your clients during this special season. By extending this heartfelt gesture, you’re not only spreading holiday cheer but also showcasing the personality and values that define your brand.
3. Expresses your gratitude
There is nothing more important than saying thanks to your customers. If you are not doing so during the holiday season, then you are missing out on a great marketing opportunity and building long-term trust. Expressing gratitude to your customers is undeniably one of the most crucial gestures your business can make. However, it becomes even more significant during the holiday season, as this time of year carries a special significance in many cultures.
4. Fosters connections
The holiday season is a time when people come together to celebrate and connect with loved ones. By extending your thanks during this period, you align your brand with the values of gratitude, warmth, and connection. This fosters a deeper emotional connection with your customers.
5. Makes a memorable gesture
Sending a thank-you Christmas card or a token of appreciation during the holidays stands out in a sea of generic marketing messages. It’s an opportunity to make your brand memorable and leave a positive impression.
6. Builds trust
Trust is the foundation of any successful business relationship. By showing appreciation, you demonstrate that your business values its customers beyond their purchasing power. This sincerity helps build trust, which is essential for customer retention.
7. Great form of word-of-mouth marketing
When customers feel appreciated, they are more likely to become brand advocates. They share their positive experiences with friends and family, which can lead to word-of-mouth marketing, one of the most effective forms of promotion.
8. Creates customer loyalty
Recognising and thanking your customers during the holidays can contribute to long-term loyalty. Customers who feel valued are more likely to return to your business and become repeat buyers.
9. Adds a personal touch
In an increasingly digital world, receiving a physical card stands out. It adds a personal touch to your communication and demonstrates that you’ve taken the time to send a heartfelt message.
10. Creates positive associations
By sending warm holiday wishes, you create positive associations with your brand in the minds of your recipients. This can enhance their perception of your business and foster goodwill.
Sending a business Christmas card is a thoughtful and strategic gesture. It helps build and maintain relationships, express gratitude, reinforce your brand, and create positive associations with your business. It’s a tradition that can enhance your business’s image and contribute to long-term success.
Advertising your business doesn’t need to be expensive and promotional material such as a personalised Christmas card is just the ticket. There is a lot to consider when deciding on what marketing material you should use, but I am here to help. CONTACT me today.