Why you should use a Professional Website Designer…
You’ve likely come across numerous TV ads promoting Squarespace, and you may have also heard about the user-friendly nature of website builders like Wix and Shopify. While it’s true that these website builders make it relatively simple to create your own website through their drag-and-drop interfaces, crafting a professional website entails more than just ease of use. Here are 10 compelling reasons why you should choose a professional website designer.
1. Expertise
A professional website designer possesses a wealth of expertise that they can leverage to create a website that is meticulously customised to your specific requirements, branding and objectives, resulting in a website that distinguishes itself from the competition. They invest the necessary time to comprehend your business needs and gain a comprehensive understanding of your website’s mission, whether it involves presenting your portfolio, facilitating product sales or giving valuable information.
2. Enhance user experience
Professional website designers go to great lengths to create a user experience that is not only seamless but also engaging and enjoyable. They blend their expertise with user-friendly principles to ensure that visitors find your website easy to navigate, visually appealing and responsive, ultimately leading to higher user satisfaction and achieving your website’s objectives.
3. Mobile optimisation
Professional website designers ensure that your website is not only visually appealing but also fully functional and user-friendly across the entire spectrum of devices. This commitment to responsiveness ensures that your website can effectively reach and engage with a broad audience, regardless of the device they use to access it.
4. SEO expertise
Professional website designers are well-versed in the realm of SEO. They integrate SEO best practices seamlessly into the design and development process, ensuring that your website is primed for search engine success. This, in turn, enhances your website’s visibility, drives organic traffic, and helps you achieve your online goals. Keyword research, on-page SEO, technical SEO, local SEO, content quality, site speed and performance, mobile optimisation and backlink strategies all play a vital part in getting your website found.
5. Faster loading times
Professional website designers are well-versed in the intricacies of optimising your website for speed, reducing bounce rates and improving user satisfaction. Their comprehensive efforts encompass various techniques and best practices aimed at reducing load times, enhancing user satisfaction, and ultimately improving your website’s overall performance. This commitment to speed optimisation ensures that your website delivers an exceptional user experience, reduces bounce rates, and contributes to the achievement of your online objectives. Image compression, caching mechanisms, minification, lazy loading and browser caching are just a few things that can be done to increase loading times.
6. Security
Professional website designers prioritise security as an integral part of their web development process. Their comprehensive security measures are designed to protect your website and its users from cyber threats, ensuring that your online presence remains secure, trustworthy, and resilient against potential attacks or breaches. Using secure hosting, SSL encryption, security plugins and regularly updating, backing up and monitoring all play a vital part in securing your website.
7. Scalability
A professionally designed website is not just about creating an online presence; it’s also about setting a strong foundation for future growth and adaptability. A well-designed website is not static; it’s a dynamic platform that can grow, adapt, and evolve with your business. Its scalability, adaptability, and performance-oriented design ensure that it remains an effective and valuable asset as your business expands and evolves in the digital landscape.
8. Branding consistency
Professional website designers understand the critical role that branding plays in establishing and maintaining a strong online presence. Consistency with your brand’s visual identity is a fundamental principle of effective web design. This commitment to brand consistency not only reinforces brand recognition but also builds trust with your audience, ensuring that your website effectively communicates your brand’s story, values, and unique identity.
9. Personalised support
The ongoing, personalised technical support provided by professional web designers is essential for the long-term success of your website. It ensures that your website remains secure, up-to-date, and user-friendly while allowing you to focus on your core business activities. This proactive approach helps maintain a positive online presence and enhances the overall user experience for your visitors.
10. Time and cost efficiency
While the upfront cost of hiring a professional web designer may seem significant, it can result in significant long-term savings, improved efficiency, and a more effective online presence. By investing in professional expertise, you not only receive a polished, high-performing website but also gain the peace of mind that comes with knowing your online presence is in capable hands.
In conclusion!
Hiring a professional web designer may initially appear as an added expense but a professional designer can create a website tailored to your unique needs, branding, and goals, ensuring it stands out from the crowd.
Feeling overwhelmed?
Creating a website is less expensive than you might think. You can become a magnet for your dream customers with a website to help your business “GROW”. A great start is to select a WORDPRESS WEBSITE PACKAGE. There are 3 WordPress Website Design Package options to suit any budget.
There is a lot to consider when deciding on a new website, but I am here to help. CONTACT me today.
